However, to earn their interest, you’ve got to show any potential Managers that you’re already on the path to success. Often, bands want a Manager to help them succeed. Remember, a Music Manager doesn’t exist simply to do the business-related stuff you don’t want to do they’re there to help you build on your success. Yes, this is all stuff you can do yourself, as intimidating as it may initially seem, and it’s vital to have in place before approaching a Manager - or before a Manager will approach you. a large mailing list, high YouTube subscriber numbers or video plays, and/or active social media followers)
Music Managers are searching for bands that are the full package already. You need to have spent some time immersed in your own music scene, making connections, building an audience, and booking your own shows before you seek outside help. This goes both ways - if you’re too new to the music world, you also might not be aware of when you’re being taken advantage of.
If you’re too green, a well-respected Manager isn’t going to take you on. Honestly, this is the only way the Manager/Musician relationship will work. Seeking and securing recording or publishing deals for the bandīefore landing a Manager who can help you with these career-expanding moves, however, you’ve got to prove you’re already putting in the work, and just need someone experienced to take you to the next level.Taking care of the day-to-day business aspects of your career.
Making connections with other industry types (Music licensing firms, Band Directors, Booking Agents, Producers, other bands and possible musical collaborators).Upping your online numbers (newsletter subscribers, social media fans, etc.).Booking gigs for you in other cities outside of your market.Helping you get shows at more prestigious venues.Helping you get a higher number of shows.They’re either a scammer or completely ignorant of how the business really works.) So, what do you get for your 20%?Ī Manager can help you get to the next level professionally by handling any of the following: (If a potential Manager is asking for too much more, you should probably avoid signing with them. Of course, some ask for less, and some for slightly more. To some people, this sounds like a lot, but it’s the industry standard. They’re not doing this out of the goodness of their own hearts, however, so expect to pay them around 20% of income derived from your musical career. Apart from the prestige of being able to say “Talk to my Manager,” however, what can a Manager really do for you? (Side note: please don’t say “Talk to my Manager.”) It’s important to have realistic expectations about a working relationship before you agree to work together, so here’s what you need to know.Ī Manager can open doors for a band and help them overcome hurdles. Signing with a Music Manager can advance your career in ways you wouldn’t ordinarily be able to maneuver on your own.